Yokohama TWS are a leading manufacturer of tyres and wheels for off-road vehicles. With a combination of value, safety and ease, they provide a more productive and sustainable performance through tyre and wheel design and manufacture solutions made for the future.
Spectra was commissioned by Yokohama TWS to assist with Video Production, and campaign graphic design help. In addition to this, engaging training videos for their staff across Europe were also required.
The videos were designed to be uploaded to the e-learning platform under the Trelleborg brand, a global partner of Yokohama TWS. Spectra’s team of professional videographers and editors went on-site with the vehicles and filmed the vehicles for B-roll footage. Here, they also filmed the presenter using clear and concise instructions for the tutorial. To make the videos more captivating and immersive, Spectra used drone videography to capture stunning aerial shots of the vehicles and the terrain.
The video was then edited to ensure the quality and consistency of the content. As Yokohama TWS are an international company, Spectra also included captions for other countries with accurate and appropriate translations. The final result was a series of training videos that were informative, entertaining and effective.
