With events around the nation, Premier White Collar Boxing (PWCB) has been giving individuals with no boxing experience the opportunity for an introduction to the amazing sport of boxing. In safe and enjoyable environments, PWCB helps people get into brilliant shape whilst also acting as a platform to raise funds for charity.
When PWCB first signed on with Spectra, their goals were defined into three:
- Increase their brand recognition and reach.
- Attract more participants and sponsors for their events.
- Showcase their social impact and highlight the stories of their boxers and charities.
In taking clear approaches, we tailored the marketing strategy befitting PWCB and achieved these goals through personalised services in Website Development, Social Media Advertising and Design for Print.
A new website that features awas built. Coupled with graphic design for such things as logos, posters, flyers, banners and tickets to support PWCB’s events and advertising ensured their brand identity and value proposition were recognised. With rich content that showcased their events, locations, photos, news and testimonials, these were further promoted in a digital marketing campaign via social media, email marketing, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
Sam Spridgeon of Spectra had this to say:
“Working with Premier White Collar Boxing has been an incredible journey. They’re not just about introducing people to the sport; they’re creating life-changing experiences and making a real difference for charities across the UK. Helping PWCB expand their reach and tell the powerful stories of their boxers and causes has been a privilege. Seeing their events grow in impact and participation has been a testament to the strength of a tailored, collaborative marketing strategy.”
