Less Common Metals (LCM) — a world leader in the manufacture and supply of complex alloy systems and metals. Founded in 1992 and headquartered in the UK, LCM are experts in the production of materials to tight compositional tolerances and controlled microstructures.
Upon signing with Spectra, LCM were keen to revamp their online presence, showcase their expertise and innovation to potential customers and partners, and increase their brand awareness and visibility in the global market. From here, Spectra provided a comprehensive solution that included services such as Marketing Strategy, Website Development and Design for Print.
To optimise LCM’s online and offline marketing efforts, our team began with strategy sessions with recommendations and insights to better map LCM’s goals, challenges and opportunities. Soon after, this inspired a modern and responsive website design that suited both the company and labs divisions respectively. With a user-friendly interface, insightful content that highlighted LCM’s products, services and achievements was also included. Additionally, to convey LCM’s brand identity and value proposition during exhibitions and events, contemporary graphic designs for their banners, flyers, brochures and posters were also produced.
